A Creative Life

Bill Dalstra

Founded Dalstra Creative in 2012

Bill Dalstra has spent his entire career passionately developing and creating compelling immersive themed environments.

He founded Dalstra Creative after a thirty-two-year career with the Walt Disney Company. At Dalstra Creative, he has provided creative services for major entertainment brands including The Walt Disney Company, SeaWorld, the Kingdom of Morocco, Hard Rock, Great Wolf Lodge, Waldorf Astoria, Gaylord Entertainment, Marriott, Holland America Group, and Petco. His experience includes concept development, creative production, art direction, new product launch, visual merchandising, and various special projects and signature events.

At The Walt Disney Company, he was responsible for developing and then leading the team that designed and implemented the creative development for all Disney signature events, on and off-site conventions, store-in-a-store franchises, feature film and limited release promotions for theme parks and resorts in Florida and California.

Bill served as visual project management lead for complete retail interior refurbishment projects in several resort hotels including Disney’s Contemporary Resort, Disney’s Polynesian Resort, Disney’s Caribbean Beach Resort and other venues as well as provided creative support, production, and implementation of new builds.

Additionally, he was responsible for the development, coordination and implementation of all retail visual event support for on-site and off-site ESPN driven sports bi-coastal events.